BE and MBA from Tier 1 (Premier) Institutes Location :
Chennai Experience :
2 + yrs
What skill sets are we looking for?
Minimum 2 years of Marketing Experience is a must; not more than total experience of 8-9 years in total. Individual contributor role. Only from IT industry. Traveling will be there (20%) in India and outside India.
Your Role and ResponsibilitiesOwnership of Ramco Branding & Positioning. Complete Ownership of one or more of the following Marketing functions aligned to a product or a region with quantifiable business outcomes. Digital - Website & Digital Marketing Campaigns for brand visibility + Lead Generation. Analysts Relations - Analyst Mapping, Reach-Out & Briefings driving Image Influencers. Partnerships - Forge & Leverage Partnerships to scale up reach & customer acquisition. Events Marketing - Plan and execute events across target geographies. Media - Media Relations, Press Briefings & Releases. Lead Generation - Inbound / Outbound Marketing Campaigns & Events. Content & Creatives - Digital Banners / EDMs / Brochures/ Event Branding etc. Social Media & Blogs - Organic Social Media Posts & Amplification. Collaborate with product teams internally on creating marketing content - Case Studies, Whitepaper, Website Content, Emailers , Social Media Posts , Product Video , Customer Testimonials etc. Collaborate with Regional Business teams & Inside Sales teams to plan & execute regional marketing campaigns driving business objectives.
Why should you join us? Are you jack of all trades and master of one?.. If yes, we are looking for you.
Do you have it in you?
Can you wear multiple hats without losing focus on the job in hand. | Collaborate with cross-functional teams , pervade through hierarchies and ability to influence decision making. |Attention to Detail in Execution. |Ability to connect the dots & visualize the big picture with minimal brief. | Self-Driven & Learn on the fly. | Translate business requirements to marketing specifications even while dealing with ambiguity. | Strong analytical skills with ability to plan & measure quantifiable outcomes to marketing initiatives. | Willing to be a well-rounded marketing professional.
We are looking to augment our Marketing team with top notch professionals, who are ready to explore the various frontiers of marketing and flexible enough to work across the entire broad spectrum of marketing - digital, event marketing, creative, media & analysts relations etc.
You would be aligned with the business teams based on the organisational priorities and will be responsible for driving marketing initiatives to achieve business targets.