Product Marketing Specialist

Qualification : BE and MBA from Tier 1 (Premier Institutes)
Location : Chennai
Experience : 8-9 Years

What skill sets are we looking for?

    • Wear multiple hats without losing focus on the job in hand
    • Collaborate with cross-functional teams , pervade through hierarchies and ability to influence decision making
    • Attention to Detail in Execution
    • Ability to connect the dots & visualize the big picture with minimal brief
    • Self-Driven & Learn on the fly
    • Translate business requirements to marketing specifications even while dealing with ambiguity
    • Strong analytical skills with ability to plan & measure quantifiable outcomes to marketing initiatives
    • Willing to be a well-rounded marketing professional
Your Role and Responsibilities
Ownership of Product Branding & Positioning|Collaborate with Product teams & Implementation teams on new product features & benefits and arrive at a right product pitch & positioning message for any new feature or product launch|Collaborate with Product & Implementation teams on creating product marketing content - Case Studies , Whitepaper, Website Content,Emailers,Social Media Posts , Product Video , Customer Testimonials etc|Liaison & Leverage Marketing CoEs (Centre of Excellence) for Product Marketing|Digital - Website & Digital Marketing Campaigns for brand visibility + Lead Generation|Analysts Relations - Analyst Mapping, Reach-Out & Briefings driving Image Influencers|Partnerships - Forge & Leverage Partnerships to scale up reach & customer acquisition|Media - Media Relations, Press Briefings & Releases|Lead Generation - Inbound / Outbound Marketing Campaigns & Events|Content & Creatives - Digital Banners / EDMs / Brochures/ Event Branding etc|Social Media & Blogs - Organic Social Media Posts & Amplification|Collaborate with Regional Business teams & Inside Sales teams to plan & execute regional marketing campaigns driving business objectives|Ownership of Events Marketing - Sponsorship / Participation / Brand Visibility / Lead Generation

Why should you join us?
In a market flooded with IT Services, we pride in being the first enterprise product company building world-class 'Made in India' software trusted by leading brands, globally. With 22 offices and customers spread across 35+ countries, we offer you opportunities to travel the world and work closely with Global MNCs and Fortune 500 giants. At Ramco, you will get hands on experience across multiple modules thus enabling you to gain holistic experience of enterprise applications software. The thrust we place on Innovation lets the 'entrepreneur' in you take wings and work on the latest technologies that the world is about to witness. From HoloLens to Bots, Augmented Reality to Gesture computing, get hands on experience in technologies that will 'rule' the tech world. Above all, #lifeatramco is a culmination of Innovation and technology with bubbling energy and enthusiasm that resonates with a silicon-valley like start up. Come experience a 'Culture' where employees love to say, Thank God it's Monday!

Upload your resume

Job Code*
Name*
Mobile Number*
Email*