Ramco Systems today announced its plans to aggressively penetrate the Small & Medium Business (SMB) segment with its robust ERP product - Ramco e.Applications™. Over the past 6 months, the company has signed up fifteen partners across the country to reach out to SMB customers. In addition, Ramco and Microsoft have jointly created an attractive value proposition for SMBs

Observes R Shankar, Country Head – India, Middle East & Africa, “The substantial growth of SMBs in India and their increased integration into the global economy have been fuelling the growth for ERP solutions. Ramco’s comprehensive ERP solution is easy-to-implement, easy-to-use and easy to support, making it the right choice for assured success”

According to Mr. Ananth L, Director SMS & P, Microsoft India, "Ramco Systems is establishing its presence in the SMB segment with its powerful easy-to-use ERP - Ramco e.Applications, that delivers tremendous flexibility and industry specific functionality. Ramco, a Microsoft Partner has developed the ERP suite on the Microsoft platform using Windows and SQL Server database systems. Ramco's initiative is a prime example of Microsoft delivering solutions through strong relationships with partners."

Ramco e.Applications currently has over 1,000 customer installations across 30 countries serving 100,000 users. In India, Ramco’s customers include Addison, Amara Raja Batteries, Angel Labels, AVT McCormick, IP Rings, Moser Baer, Lubrizol, ITC Greeting Cards, TVS Srichakra, Gharda Chemicals, Haldirams, Converter Adhesives & Chemicals, Carborundum Universal, Electrosteel Castings, ICI Uniqema, Amalgamations Valeo Clutch and many more.

Ramco e.Applications comprises over 35 core business applications that can be combined with industry-specific add-ons to deliver customer specific solutions. Ramco and its partners provide SMB customers a one-stop, end-to-end offering that includes software, hardware, implementation and support services.

The target vertical segments for Ramco e.Applications include Auto-ancillaries, Engineering goods, Food & Beverages, Chemicals, Textiles, Industrial products and Personal care product manufacturers.