With the convergence of technology and social trends, consumer experience has begun to drive enterprise user experience. The rapid adoption and proliferation of new age mobile devices has made it essential for applications to become intuitive, engaging and contextual.

Interaction today is no longer limited to phone calls; instead, social platforms are being used for interaction and feedback, and online reputation management has been gaining importance. HR executives are now looking at gamification for more interactive, engaging and collaborative experiences for their employees.

Businesses have begun to leverage these emerging trends. For instance, there are more online sales today than offline; employee productivity can increase with self-services being offered over mobile, and it is possible for organizations to geo-tag their enterprise data through mobile devices for increased visibility and tracking.

Ramco HCM has been designed to keep pace with these changing trends. As one of the leading providers of Enterprise Applications on Cloud, we believe that enterprise apps should be as dynamic and usable as consumer apps. It is this philosophy that has led to the birth of our product strategy, which revolves around the concept of ‘MUSIC’.

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