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Ramco ERP enjoys highest Brand Loyalty amongst its SME customers According to PCQuest Users' Choice Awards

Chennai, India, September 30, 2011: Ramco Systems (BSE - 532370, NSE – RAMCOSYS, MSE – RSST); a software company focused on consulting, products and managed services, announced that according to the PCQuest Users' Choice Awards survey 2011, Ramco Systems enjoys the highest brand loyalty amongst its customers. Brand loyalty is measured as the percentage of existing customers of a particular brand, who're likely to continue using the same brand in the near future as well.

In the ERP software category, Ramco Systems has received the highest brand loyalty of 75%, in the 100-499 employees segment, according to PCQuest's Users' Choice awards which was published in its recent issue. Ramco ERP received the highest brand loyalty in this segment amidst stiff competition from other reputed ERP brands like SAP, Oracle, and Microsoft.

Speaking on the occasion, Ms. Garima Sinha, Head – Corporate Marketing, Ramco Systems said, "We are delighted to see the results of the PCQuest survey. It is a testimony to the hard work and dedication shown over years by Ramco Systems to our customers. I would like to thank our customers for their loyalty and support."

The PCQuest Users' Choice awards have been determining the strength of various IT brands for more than a decade.These awards are decided based on a survey that determines the mind share that various IT brands enjoy in the minds of IT decision makers, who decide what IT hardware, software, services, and solutions to buy for their organizations. This mind share is by response to five very simple questions – which IT brands come to top of mind, which ones do users currently own and why, and which IT brand are they likely to buy in the future, and why. They provide some amazing insights about the strength of various IT brands in the minds of the users.