Social media has done a great job spawning communities online and giving businesses large and small a great alternative for promoting themselves. But there are other interesting applications too, such as when it comes to hiring the right candidate. Like most other business functions, recruitment has been changed by social media, and more and more companies are looking to integrate sites like LinkedIn, Facebook and Twitter into their hiring strategy.
Here’s how social media is helping make better hiring decisions:
That said, there are potential pitfalls too. Employers should stay away from prying too deep into the personal space of job seekers; for instance, there have been instances where candidates were asked to share Facebook passwords, and these are neither dignified nor necessary. Used wisely, social media can be a wonderful addition to the hiring process.