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Hose Pipes Manufacturer trusts Ramco ERP on Cloud



Established in 1990, this Tamil Nadu-based hose pipes manufacturer produces a wide range of hose pipes for irrigation, water management, sewage disposal system, water distribution, and chemical, and construction industries. The company was incorporated at Salem in Tamil Nadu and has been successfully manufacturing and marketing its products under different brand names that have gained tremendous popularity.

The company has well-managed ultra-modern production facilities located at Salem (Tamil Nadu) and Hyderabad (Andhra Pradesh). To ensure prompt and quick delivery to its customer locations, the company also services customers and markets products from its depots at Chennai, Bangalore, and Vijayawada. Owing to its quality products, the company has now emerged as a leader in the South Indian hose manufacturing market.

The company has been growing steadily since its inception and has been adding products and markets to its repertoire on a regular basis. However, for any business of the size, diversity, and complexity of this company, it becomes critical to ensure that it has a system that integrates the business processes, locations, and data generated at various sources, end-to-end. Else, the challenges emanating as a consequence of expanded operations can begin to slowly, but surely, affect the business efficiency of people and processes. Somewhat similar was the scenario at the company till it adopted an integrated and comprehensive online ERP system to tie the loose ends of the business.


The company was facing several issues due to its disparate setup. It was difficult for them to keep track of the inventory as its goods are sold across states. Apart from this, there were challenges related to the computation of taxes and duties, as applicable in various states. An effective method was required to effectively handle centralized procurement and decentralized receipts’ transactions, and also analyze the profitability of product lines. Due to these issues, there was no way to monitor the operations of the geographically distributed depots.

The company management could clearly view the need for business software that could provide a dashboard view of the company operations.

Despite this, to have the much-required IT system in place wasn’t an easy decision as it was difficult to allocate funds for investing in IT.

After careful deliberation, the management decided that it could not opt for building a software system, in-house, as the company lacked the core competency in software development, for which a lot of IT resources are also required. Hence, they decided to search for a system which was tested and proven in the market and would address all its business challenges, but quickly. In a nutshell, the company wanted an efficient ERP system to suit their geographically distributed business operations and projected growth.



Since the budget for IT spend was limited, the company wanted to implement a cost-effective solution. However, this was easier said than done. During the evaluation process, the company screened several ERP vendors, including Ramco Systems, to ascertain the solutions and vendor fitment. It was during this process that the management realized that it would be easy to find a quick cure to its existing problems if it opted for a SaaS-based ERP solution, which would not only be quick to implement, and address its business issues, comprehensively but will also render multiple other benefits, such as 24/7 access to business operations (due to the accessibility of the ERP over the Internet). Considering these requirements, the decision swayed in favor of Ramco OnDemand ERP (RODE), Ramco System’s cloud/Internet-based offering. Apart from this, the startlingly less implementation time frame required for going live with the system and the credibility and expertise of Ramco in the field of ERP were a few other factors that firmed the company's decision in favor of RODE.

The business modules that the company opted for include: General Ledger, Inventory Management, Payable Management, Receivables Management, Purchase, Sales & Shipping, CRM/Sales Opportunities, Management Information System, and Discrete Production.


The company is happy with the choice it made by adopting RODE. The system has enabled the management to view business operations, online, anytime, and from anywhere. This has brought about a huge shift in the efficiency and productivity levels in the organization on the whole. Managers are able to exercise end-to-end control over operations and functions, such as inventory planning. This has helped in drastically reducing lead time in delivery of products to its customers. Since realtime data is available in the form of structured reports, such as product - wise profitability reports, it has become possible for senior managers to analyze this meaningful data generated out of the ERP system and make informed decisions.

Another benefit has come in the form of streamlined traceability of financial transactions. It has become possible for the company to better manage obligations related to statutory tax compliance. Access to online financial statements and cash flow projections has resulted in cost control across departments and locations.

What’s more, the company is no longer worried about data security and recovery of data in case of any disaster as business continuity and utmost security of data as per international security standards is guaranteed by Ramco. Beyond all, the visibility and control over operations that RODE has delivered as value proposition to the company has empowered the company to focus on its core operations with renewed vigor in a lot more organized way.



To find out more on how Ramco can answer your needs, just drop in a mail to contact@ramco.com or visit us at www.ramco.com