Leading Export company Trusts Ramco

CUSTOMER BACKGROUND

"Start by doing what's necessary; then do what's possible; and suddenly, you are doing the impossible," once said St. Francis of Assisi. This is precisely what the Ramco team did when they joined hands with India’s second largest exporter of agricultural products to co-create an unprecedented digital business framework, which not only integrated its vast network of the business lines spread across the complex rural landscape of the country, but was also flexible enough to scale and diversify as the company went global and expanded its business lines.

Headquartered in Hyderabad, the company has emerged of late as an image of the new innovative India. Its success story is akin to the Greek story of the phoenix, the bird that rises from its own ashes. The company reversed the course of history and from a small business division rose to become one of India’s largest, and most respected private sector companies. Currently, it is India’s second-largest exporter of agricultural products, with an export turnover of over 5 billion INR (approximately $25 million US) annually.

Apart from the sheer brilliance of the management's strategies, the company owes a lot of its success to the revolutionary digital business platform that Ramco co-created with it. The IT framework helped the company transform and revitalize the rural economy of India, while also enabling it to become the most preferred supply chain partner for agriculture and aqua products in the international market.

THE GENESIS OF A UNIQUE SYSTEM

The company understood that its IT goals could not be achieved by deploying an off-the-shelf solution. Hence, the search began for a vendor that could build a collaborative platform to connect vast network of buyers and sellers, and at the same time, accommodate continuous changes happening in the ecosystem as well as inside the organization; a solution that could manage the inherent complexities of international agricultural trading and constantly changing regulations and tax laws, address diverse business requirements, perform well despite poor IT infrastructure (power, connectivity, etc) in rural India, manage a high level of customization at local levels and even extend multi-lingual support.

Apart from this, the company wanted a technically well-architected solution to accommodate high availability, distributed usage and high volumes. With their rapidly evolving business model, they needed a solution that would be extremely flexible. Ramco’s co-creation approach and flexibility proved to be the ideal combination.

THE KEY HIGHLIGHTS OF THE MAMMOTH DIGITAL PLATFORM

The solution comprises an elaborate nodal platform catering to commodity blending, agricultural trading, e-Choupal and rural distribution. The solution that spans 40 ERP locations and 500 e-Choupal locations, is extendable up to 200 ERP locations and 5,000 e-Choupal locations and includes 24,000 personalized business function points and 110,000+ pre-built business function points, and over 7000 user interfaces. Its rollout in 800 distribution centers has impacted millions of the company’s customers. Its intuitive and easy-to-use interface supports a variety of user profiles and products of the company.

Apart from this, the system includes modules for integrating business systems for direct agri procurement, rural distribution, e-Choupal management, exports, insurance, aqua processing, commodity blending and so on. The solution also supports 8 local languages. What's more, almost no defects in the system were reported post deployment.

Considering the benefits that the company is enjoying by leveraging the all-pervasive digital framework, it won't be wrong to say that the efforts that Ramco and the company devoted in developing this mammoth solution have indeed paid off wonderfully well!

CAN RAMCO DO IT FOR YOU?

Of course, it can! To find out more on how Ramco can answer your need, e-mail to contact@ramco.com