"Start by doing what's necessary; then do what's possible; and suddenly, you are doing the impossible," once said St. Francis of Assisi. This is precisely what the Ramco team did when they joined hands with India’s second largest exporter of agricultural products to co-create an unprecedented digital business framework, which not only integrated its vast network of the business lines spread across the complex rural landscape of the country, but was also flexible enough to scale and diversify as the company went global and expanded its business lines.
Headquartered in Hyderabad, the company has emerged of late as an image of the new innovative India. Its success story is akin to the Greek story of the phoenix, the bird that rises from its own ashes. The company reversed the course of history and from a small business division rose to become one of India’s largest, and most respected private sector companies. Currently, it is India’s second-largest exporter of agricultural products, with an export turnover of over 5 billion INR (approximately $25 million US) annually.
Apart from the sheer brilliance of the management's strategies, the company owes a lot of its success to the revolutionary digital business platform that Ramco co-created with it. The IT framework helped the company transform and revitalize the rural economy of India, while also enabling it to become the most preferred supply chain partner for agriculture and aqua products in the international market.