Madura Fashion & Lifestyle: Weaving HCM and Growth Together
Madura Fashion & Lifestyle (MFL), a division of Aditya Birla Nuvo Ltd, is one of India’s fastest-growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, MFL introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
Market leadership is a stance that requires constant attention and MFL faced a need to sustain its position. The company required streamlining of their recruitment process, effective handling of employee training and performance, and management of their logistical processes and life events.