ERM Made Simple

by   |  2 min read
Published :

Equipment rental business spans from shop floor tools, machinery, cranes, lifts to heavy construction equipment, vehicles, testing meters etc. Companies were utilizing specific rental management software to manage rentals, financials, service automation, CRM and reporting functionality. These solutions were only able to automate and address individual verticals like rentals, maintenance or distribution. This has forced organizations to implement these narrowly focused solutions and integrate with multiple systems to optimize business operations.


Simplified ERM

Coast Crane is one such company involved in equipment rental business from the 70s. Its operations include rental, service and sale of equipment and spare parts. The fleet includes rough terrain cranes, boom trucks, tower cranes, and other lifting equipment. Products are rented or sold through a regional network including 13 branch locations and covering over 3,000 customer accounts.

Ramco Systems, a leader in Enterprise Applications, announced the go-live of their newest suite of software for Equipment Rental Management (ERM) for the rental and leasing industry, at the Coast Crane Company. Speaking about the implementation, Mr.Richard Hercus, Director of Sales-ESG, Americas, Ramco Systems Corporation said,

Ramco’s Equipment Rental Management software will increase operational efficiencies throughout the organization. Equipment utilization real-time tracking, revenue and control operational costs analysis at all levels as well as greater control over inventory and procurement translates into better customer service at a reduced cost."

Mr.Martin A.Kroll, Sr.Vice President / CFO of Essex Rental Corporation said,

We completed the first phase of the installation of information systems at Coast Crane, allowing the company to operate a single ERP system platform across Essex Rental Corp. The new system allows us to meaningfully improve the management of Coast Crane’s asset portfolio and ensure that they are maximizing both rate and utilization of the fleet and operating in a cost effective manner

Ramco’s Equipment Rental Management Solution enables equipment rental providers to maximize the RoI by maximizing equipment utilization. Through planned maintenance and real time equipment health tracking, unplanned equipment downtime can be reduced. With completely integrated Supply Chain Management, Asset Maintenance, and Financials functionality this solution is truly “one-of-a-kind” product available in the market.

For more information, visit Ramco online at